Aarambh

While tourism is an established industry and has lots of success stories, many entrepreneurs and tourism businesses are still aspiring to attain the positive benefits of tourism sustainably. Today tourism enterprises face challenges at various stages such as clarity in vision, planning and developing the destination or product, identifying target markets, and reaching out to them, coordinating with stakeholders and partners, availability and optimization of resources, sourcing capital as per requirements, operating sustainably and so on. Tourism and travel entrepreneurs who wish to set up new ventures seek to have a better understanding of the business processes and how tourism value can be successfully delivered to consumers (visitors and tourists) and partners (vendors and stakeholders).